5 Common Web Design Mistakes and How to Avoid Them

It's easier than ever to stake your claim on the web with plug-n-play templates and other one-click wonders, but having a poorly designed website can be a real turn-off for your readers. Great web design is one of the keys to prospering online. I hope these ideas will help you attract your ideal reader and build your client list.

1. No white space. Avoid wall-to-wall text on your website. So many websites are laden with paragraphs and dripping with ads.Instead of all-text, use white space and clever graphics to give your reader a break, and to lead gently to the final destination (your offer).

2. No focal point. Something has to be the boss, folks. Shallow as it is, I can tell you in about 5 seconds whether or not I want to do business with someone based on the look of their website. I know I'm not alone in this instinct. Make sure you have a focal point on your web page – something that reflects who you are and lends credence to your message. If you're writing a blog post, consider inserting a graphic. A picture says a thousand words.

3. No call to action. Every page of your website is a potential gateway to your company. Since you never know which door someone may walk through, be sure to include a call to action on every page of your site. Examples are:

• Join our mailing list


• Request a free brochure


• Schedule your free consultation


• Call for a free demo.

Don't send your visitors away empty-handed!

4. No breadcrumbs. The web is an amalgamation of rabbit trails. It's easy to get lost. Be sure to help your reader by including easy to use site navigation at the top and bottom of your site and a 'you are here' breadcrumb trail i.e. Home>How we work>Success stories. We all feel more secure with a map, right?

5. No more me-me-me. Unless you want your mother as your only reader, don't write all about yourself. My favorite websites are those that speak directly to my problem, offer a solution, and send me on my way. It's okay to write about yourself, just not on every page. Keep it real and keep it focused on your reader.

Whether you do a website yourself or work with an expert, I hope these ideas will help you build a website that attracts clients and builds your online presence.

Mycket på gång

Det har varit mycket på gång den senaste tiden vilket gjort att jag inte riktigt hunnit skriva så mycket här. Främst har det naturligtvis handlat om jobbet som tagit sin tid, men det har också varit en hel del kräftskivor på den senaste tiden.

Nu blir det dock kommunstyrelsemöte för min del. Gruppmötet börjar kl.17 och själva mötet kl. 18.

PS. Eftersom jag jobbar med partiets stora 100-års fest den 25 november så vill jag påminna alla Sfp:are att anmäla sig och komma med på fest. Det blir garanterat roligt!